Grit in psychology is a positive, non-cognitive trait, based on an individual’s passion for a particular long-term goal or end state coupled with a powerful motivation to achieve their respective objective. This perseverance of effort promotes the overcoming of obstacles or challenges that lie within a gritty individual’s path to accomplishment and serves as a driving force in achievement realization.
Grit Creative isn’t just an advertising agency or a creative boutique specializing in politics and public affairs. Grit is a band of storytellers ready to share your story through specialized mediums. We are thinkers, we are creators and we are doers.
Through an exclusive network of specialists, Grit assembles a best-in-class team which provides you with a virtual in-house creative department without the agency overhead or up-sell.
Hard hitting and creative, our in-house production and buying provides clients with award-winning campaigns.
Direct mail is more than pretty pictures and talking points — it’s a science combining eye-catching art with persuasive messaging.
Meeting voters and consumers where they are, digital mediums allow targeted messaging to reach hard to capture audiences.
From day one, you need a plan with sound strategy and clear goals.